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Content to be featured on the site includes the Kia Hawkeye Umpire Challenge, Fan of the Day images, tennis news, blogs and Twitter feeds, with direct links to the Australian Open Web site. Also to promote its sponsorship, Kia recruited a team of 16 precision drivers to take a squad of Kia Soul cars through a series of synchronized maneuvers at Melbourne Docklands. coverage. The watchmaker's tennis alliances include Roger Federer, Ana Ivanovic, Andy Roddick and Justine Henin. 1 in the world. Maria Sharapova had planned to use the Open to make a statement about her status in the tennis world, having produced mostly sub par performances since her shoulder surgery in October 2008.